My target audience profile is for Dan, 18. He is a working class lad who has left school to work at a butcher's shop. He visits the pub every thursday, friday and saturday, plays football for his village team and is dating a local girl, who he goes to see a film with most fridays, preferably to watch action, crime or thriller films. He enjoys listening to Radio 1 but listens to mainly Rock preferring typical masculine 'lad-rock' type bands such as Kasabian, Oasis, Arctic Monkeys and The Enemy. He shops at G-star raw, All Saints and River Island, but varies his clothes depending on the fashion and prices of the moment. He grew up on films like James Bond and is attracted to the dangerously cool aesthetic of darker films with an edge to them. His sense of humour matches this; he is generally unimpressed by american comedy films such as American Pie, preferring the darker black humour of films such as Snatch.
No comments:
Post a Comment