Terminology bits n bobs

four quadrant- a film which applies to most ages/ genders
niche- a market with selective people within it
35mm - 35mm reels used for films
convergance- the working together of
encryption codes- help prevent piracy
escapism- were a film allows the audience to "escape" from reality
realism- were a film ha social realism
merchandising - when a film sells products which are from the movies e.g. keyrings
streaming - through technology
above the line/ below the line- above is were you cant help see it , below the line has to be looked for
synergy- a business uses the success of another to promote itself
viral- word of mouth
product placement- a branded product is placed within a movie
vertical/horizontal integration - vertical own distribution comapny , horizontal dont
conglemarate- a institution with a large market share
DSN sites - digital screen network , alternative to 35 mm reels
distribution - when a film is distributed to a distirubter
exhibition- were a film is shown e.g. leicester square
Lord Puttnam- the theory of star persona not mattering
Shane Meodows- uses pre-fabricated sets aswell as cutting down on costs