What kind of media institution might distribute your media product and why?

My film is a thriller, which is aimed at a broad age range of males, mainly aimed towards the rural working-class but includes flashbacks of children and snapshots of everyday British life, which will also appeal to females. Mine is an independent film, which by definition means that less than half of the budget is paid for by major film companies.
Being an independent film we would begin by filming the sequence and some footage with a very home-made feel to it. We would then appeal to the UK film council for funding or grants, as well as appealing to the government for use of tax breaks such as s. 42 and s.48, which have the power to write off production costs to films with a budget of under 15,000, or to postpone the payment for 3 years for films of any budget respectively. Other funding might be found by appealing to the City of London for Equity investment or searching around for Gap financing and Below-the-line investment , for example from other countries.
My company is an independent film company – Shotgun Films, and through this I would try to keep the process vertically integrated, which is the practice of keeping the production, distribution and marketing within the one company as much as possible. Independent films have become much more popular over the last ten/fifteen years in the postmodern era, and so the fresh interest will hopefully sell films. However, if i was to use another company to distribute my film i might make a deal with a company such as Palisades Tartan, who have a reputation of producing and distributing thrillers and horrors.
A large part of my marketing and distributing will be about networking, building a viral buzz to sell the film. The film will utilise the internet as much as possible, in a way similar to Paranormal Activity – it will begin with creating websites, and using social networking sites such as Myspace and Facebook to increase awareness and create enigma.