New technologies and stuff

In order to keep up with the global market companies must make use of new technologies available to the public. This includes devices on technology such as mobiles, computers and television. New technologies have allowed institutions to target audiences in different ways, as they can take advantage of the technologies available. For example, in the case of advertising, online social networking sites use cookies to register keywords typed in by someone so that they can target people for advertising.In addition to this technology can be used in many different forms, aside from social networking institution may seek to stream, use podcasts, use downloads and RSS feeds the list goes on however for institution it may be seen as a cheaper, more efficient alternative as costs are low in comparison to an advert on TV for example, however high budget films will seek to exploit as many medias as possible whereas a low budget film will use technology predominantly when its is free or cheap. What are seen as an efficient use of technology are through such sites as YouTube, where lower budget films may seek to upload films on YouTube as apposed to advertising on TV essentially because institutions budgets differ.
New technology has changed out experience with movies; through such editing technology films are more capable of capturing the essence of realism. Special effects have now progressed and have achieved remarkable finishing products, in addition to this our experience in cinemas allow us to escape from reality through digital effects and sound quality , also some modern day films have now started using 3d technology predominantly for animation films it makes a film more “real” and more in contact with the audience.